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Switch: How to Change Things When Change is Hard

(2010)
Author(s): Chip Heath
Dan Heath
Publisher: Broadway Books
Pages: 305
Personal Rating: 0/10
Amazon: 4.5/5
Goodreads: 4/5
Bindings:Hard Bound
Classifications:NonFiction
Synopsis:
Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives how to change things when change is hard.